No matter how many times we talk about “niches” there always seems to be some confusion surrounding this term. People tend to get started down the wrong path and become sidetracked to what this term really means, and they end up failing to see any success online as a result.
In today’s post, I want to share with you 5 of the most common mistakes people make when choosing the direction they would like to go in and what group of people they initially would like to target.
#1- Having Multiple Niches On 1 Site
Believe it or not, I see people make this mistake all the time and it makes me think to myself, what are they thinking anyway? When you start building your website it’s extremely important that you only focus on 1 niche per site. When people visit your site they’re looking for precise information on something and your job as an internet marketer is to deliver that information to them in the best way possible.
If they see an ad for something that’s totally unrelated to the overall theme of your site and doesn’t fit in, they’ll likely get confused and end up leaving your site.
Think about it! If you visited a site that had an article talking about the best iPhone 6 cases and then right next to it there was another article that talked about how to make money online wouldn’t you get confused?
I’ve worked with many people over the years and when I ask them why they do this they tell me they get bored writing for just 1 niche. This is why I always tell people to choose something that you’re interested in and could see yourself writing about for years to come without getting bored with it.
If you focus on only 1 niche per site you’re much more likely to be successful and you can always branch out later and build other sites once your first site is generating revenue for you on a consistent basis.
#2- Choosing A Niche That’s Too Broad
Far too often I see people making the mistake of selecting a niche that’s too broad. To be completely honest with everyone here today, I did the exact same thing when I first started here. My first niche was electronics and little did I know at the time that there were 1,000’s of sub niches inside this massive niche alone.
Luckily I had someone point me in the right direction and tell me that I needed to narrow this down and find my targeted audience. A great example of breaking down a niche so it’s more targeted would be the health niche. By itself, this is extremely too broad of a niche, but let’s break it down so it’s more targeted OK?
I find that the best way to break a niche down is by going to Dmoz.com and typing it into their search engine. This way I get a multitude of sub-categories for this niche and close to 50,000 niches inside this massive niche alone.
Take a look at the screenshot below!
As you see above, there are 43, 838 potential niches in the health niche with another 20,000 niches inside other categories. There’s no way you could handle this massive of a niche on your own, even if you hired a crew of 100 writers.
My advice to you would be to narrow this down as far as you possibly can so that you can find your targeted audience.
For example, let’s go with the addictions niche!
This could be….
Someone looking for help to quit smoking.
Someone looking for help to quit drinking.
Someone looking for help with their gambling addiction.
Someone looking for help with their porn addiction.
These are all massive niches on their own and a whole lot more targeted than just health.
So we took the health niche and broke it down to addictions, then we broke that down even further by targeting a specific addiction. The more you narrow this down the better and this will give you a chance to get to know your audience better and provide them with the answer to their search queries.
#3- Getting Involved With A Niche Strictly For The Money
Many times people tell me they are going with ____ because they heard there’s lot’s of money in it. The main goal when entering into any niche should be to help people, not just be here to collect a paycheck. If you help people and build a relationship with your audience first, the money will come later.
Not only is this a recipe for disaster, but you’re likely to never make any money at all. If this is something you have absolutely no interest in, or if it bores the crap out of you then I don’t think it would be in your best interest to pursue this.
There’re millions of dollars to be made in just about any niche imaginable so don’t feel like certain niches have a limited earning potential.
Do you wanna know what determines how profitable a niche will be? I’ll let you in on the secret! IT’S YOU! Only you can determine how profitable a niche is. Depending on how thorough you are with your research and the amount of knowledge you currently know about it will determine how profitable it will be for you.
I would advise you to go with something you’re passionate about because it will be a whole lot easier for you, rather then going into something you hate just cause you heard it was profitable.
#4- Failing To Understand The True Meaning Of A Niche
I think we are all guilty of this at some time or another when we first started. I know I was guilty of this myself when I first started here. It took me quite a while before I understood the true meaning of this term.
It’s important NOT to confuse this word with something that it’s not.
A specific group of people searching for something in particular. That’s it! I buy many things online all the time and I’m part of many niches. The other day, I was searching for information on how to fix my dryer. I researched many niche sites before I found out which part I needed to complete the job.
This is another massive niche and one that lots of people are leveraging to earn a full time income online.
I’m also a huge gamer as many of you may already know. I’m always looking for the best deal on gaming accessories or the hottest game out there to hit the market. That means I’m also part of the gaming niche. What niches are you a part of based on your purchases online?
#5- Choosing A Domain Name That Doesn’t Describe Your Website
In the past couple of months, I’ve seen many people make this mistake when first getting started online. If you choose a domain name that has nothing to do with your niche, then you are starting out down the wrong path and you’ll experience limited or NO success online.
You should be able to read your domain name and be able to get a good indication as to what your overall site is about.
For example, If I had a site about truck drivers I would want to make sure the keyword “Truck Drivers” was in the domain name somewhere. You wouldn’t want to talk about truck drivers on waystoquitsmoking.com would you? Of course not!
Always make sure that you choose the right domain name for your business if you want to experience any level of success in the online world.
Here’s What I Think
When I first started here 3 years ago, I made some of these mistakes because I was a newbie and had no idea what I was doing. This is perfectly natural and something that can’t be helped. The important thing is that you learn from your mistakes and don’t continue to make them.
I really hope that this post has offered you some insight on some mistakes for you to avoid when making the decision to start an online business. If you can avoid making these mistakes when you first get started, your chances of becoming successful have just doubled.
Have you made any of these mistakes when you first started online? Are you guilty of making these mistakes right now as we speak? I would love to hear about your experience and how you handled it in the comments below.
Also, if this post has helped you, or you think it would help a friend feel free to share it using the share buttons below. I’d really appreciate it.