When most people step into the online space they think that in order to build a successful niche website, you need to be an expert on the topic and know it all.
To be quite honest with you guys, I felt the same way when I started out in the online world over 5 years ago which is quite normal when most people start out.
However, in reality, this couldn’t be further from the truth and if this was the case then there would be a whole lot less competition out there then there currently is now.
When I first started out in the make money online niche, I didn’t know the first thing about it and to be quite honest with you guys, I didn’t have the slightest clue about what I was doing for the first several months.
Needless to say, I was able to learn enough about this industry and research enough about my niche to start earning a full time income in less than 1 year so anything is possible.
Like anything in life that you do, chances are you weren’t the greatest at it when you first started.
Nevertheless, with lots of practice, taking action, and research you would be amazed at what you can accomplish if you put your mind to it.
In the following post, I’ll be providing you with 7 things that need to happen before you become a master authority figure in absolutely any niche that you can think of.
If you have attempted to make money online before and thought that you needed to be an expert in your niche then this article was written especially for you.
I encourage you to stick around and read this article in its entirety as I’ll be revealing how to become a boss and own your niche step by step.
Start Out Small
I always tell people not to bite off more than they can chew and take things 1 step at a time.
It’s also highly imperative for you to spend at least 30 minutes breaking your niche down so that it’s narrower and you can find your targeted audience fairly easy.
You’ll find that things will go so much smoother if you start out broad and expand on out once you get the feel for your niche and are able to wrap your head around everything you need to know starting out.
One of the biggest mistakes that I see a lot of people make when they’re just getting started is thinking that they need to tackle the entire niche all at once.
By doing this you are setting yourself up for failure before you even get started!!
This is also the reason why most people fail as I can personally attest to the fact that I failed in 2 niches by doing just that.
Go With Something You’re Passionate About
You wouldn’t believe how many people I see on a daily basis picking their niche based on how much money it can make them.
This is one of the biggest mistakes you could ever make in this industry and another reason why most people fail as well.
Why on earth would you want to write about something that’s dry and boring and you couldn’t care less about the topic?
Do you realize how hard it would be to create content for this topic on a day to day basis?
I always tell people to go with something you’re passionate about and that you would enjoy creating content for.
This way it doesn’t feel like work and chances are that if you enjoy creating content around this niche, it won’t feel like work.
Therefore, you’ll be more productive and actually become successful a whole lot faster vs writing about a topic just because you heard you can make lots of money with it.
Make sense doesn’t it?
Build Your Own Personal Brand
Building a brand is one of the most important things that you could ever do to become an authority in your niche and stand out from your competition.
By doing this your website will look more established and professional than a no-name website that’s selling stuff.
Also, another benefit of creating your own brand is the fact that this will stick in peoples minds and if you made a good first impression then they will likely come back again.
This is something that I tell people all the time and if you can master this, then you will be looked up to as an authority figure in no time.
Research, Research, Research
The only way you’re going to learn more about your niche is by researching it and digging deep.
The more you know, the more you can help other people who are actively searching for information on this topic and looking to you for help.
I’m constantly doing research either on my phone, on my laptop, or while I’m sitting at my desk in search of learning more about my niche and trying to understand my targeted audience better.
That way I know what types of content to create for my audience that will keep them entertained, informed, and come back looking for more.
Research is probably one of the most important key factors that determine whether you make it or not in any particular niche.
Get Involved In Your Niche
In order for you to become a boss and own your niche you’re going to need to physically get involved in your niche.
What exactly do you mean, Scott?
What do I need to do to get involved other than writing about it?
Let’s say that you were in the video game niche (Like I am) & you run a site about the best gaming headsets (like me as well lol)
Well, instead of just doing product reviews, and keeping up with the latest news, you could also apply as a business and possibly get a free ticket to attend a few gaming conventions.
Also, you could live stream the entire event to your audience live on your website.
This is probably 1 of the best ways to gain authority in this niche and people will look up to you to keep them informed on the latest news surrounding this topic.
While this might sound a bit extreme for newbies who are just getting started and I would have to agree with you.
This would be for people who are a little experienced in the industry and have mastered the writing part of this business and are ready to move on the video and other forms of marketing techniques.
The more involved you are with your niche the more of an authority figure you’ll become and this leads to people trusting you and building a relationship with you.
Find Out What Questions People Are Asking In Your Niche & Answer Them
There are a few ways that you can do this and it involves something that you likely use on a daily basis without even realizing it.
What is it you may be wondering?
There are a few ways for you to find this info out but I’m mostly going to show you the one that I use the most.
This is something that I like to call Google instant.
This is the words that drop down as you’re typing something into Google.
Take a look at the screenshot below for a visual of what I’m talking about
What questions were you able to pull out of this screenshot above?
Well, taking a look at this, I would say that they were looking for the top headsets for PS4 & Xbox One.
Another question that I was able to pull out of this is that people are looking for headsets under $2,000, $1,000, and even $100 as well as the best headsets in India as well.
If you had a website in this niche you could write a detailed review of these headsets targeting these keywords and likely get ranked on the first page of Google.
Tap into their emotions and really get to know what your targeted audience is looking for and deliver it to them.
Hold Live Events & Offer Product Giveaways
This is another advanced marketing strategy that I wouldn’t recommend if you’re a newbie who is just getting started in the online industry.
If you have at least a year or more under your belt and you’re financially about to do this then I’d say to go for it.
You could offer free entrance in exchange for their name and email address and start building your email list.
This doesn’t need to be anything fancy by any means and this gives you the chance to get out there and meet some new people and interact with your audience face to face.
This is one of the most solid ways for you to become an authority figure as well as building rapport and getting in touch with your audience as well.
Like I said this is more of an advanced technique but definitely not something you should look over as this is a very effective way to build a reputation for yourself and show people who you are.
My Closing Thoughts
If you follow these 7 things that I’ve listed above and apply them to your niche website then you’ll become a master authority in your niche and before you know it you’ll likely start a new niche.
Rinse and repeat and start the whole process all over again.
Over the years I have personally mastered a variety of niches by utilizing the things that I’ve shared with you guys above.
It seems like most people get too caught up in the making money part and fail to realize that before you can make money you need to get people to trust you first AKA become an authority figure.
However, before any of this can happen you need to have some type of direction and some type of blueprint that will take you by the hand and give you step by step instructions.
I always recommend Wealthy Affiliate as the best place to learn how to be an authority in any niche and learn how to build an online business the right way.
If you have struggled with becoming an authority in your niche and failed to make any money in this industry then I think that you owe it to yourself to at least check them out for yourself and see what they can do for you.
It’s actually free to get started and everything you need to get up and running is included in your starter membership.
Other than that, I really hope this article has provided you with the information you need to go out there and crush your competition and master your niche.
Questions, Comments, Feedback?
Leave it for me in the comments below!!