Here lately online marketers have been freaking out about Google’s latest algorithm update set to hit on April 21st. In this newest update, they have revealed that if your website isn’t mobile friendly then you could lose rankings. A few reliable sources have also mentioned that this latest algorithm could have a bigger impact then Panda and Penguin both combined.
These changes will affect marketers worldwide and will be applied to search results from all across the globe targeting all languages.
How much of the search market comes from just mobile devices alone?
Did you know that mobile devices are responsible for over 80% of the search market? This number is constantly on the rise as more and more people are using their smartphones to shop online, search for product reviews, or look up local business phone numbers.
Google has noticed this and they’re always looking for ways to improve the overall user experience of websites listed in their search engines. Another thing to keep in mind is that if someone visits your website from a mobile device and they have a hard time navigating through it chances are that they will likely leave and go to one of your competitors instead who offer a better mobile experience.
I never really put much thought into how people were finding my site, or where they were coming from until a few weeks ago when this update was announced. Since then, I have done a little digging and checked my Google Analytics to see just exactly how many people were coming to my site from a mobile device.
Here is what I found and I was quite shocked at these numbers.
Check out what I found below!
This is a period of just 3 short months and as you see above 39% are visiting my website on either their smartphone or tablet. While desktop users make up for the other 61% it’s important to realize that these numbers are constantly changing.
Another thing that I observed was that I gained 38.74% of new users just from mobile devices alone. As time goes on I’m sure that these numbers will constantly be on the rise.
What can you do to make sure your website is mobile friendly?
If your site isn’t mobile friendly don’t freak out too much. There’s an easy way to check and see how your site looks on a mobile device and see whether or not Google considers your site mobile friendly or not. They have released a testing tool where all you need to do is simply enter your website URL and click on analyze.
Check out your website here by using their mobile friendly testing tool here
If it passes the test then you have nothing to worry about. If it doesn’t, then there are a few things you can do to make sure you don’t lose any rankings in the search engines as well as providing a better user experience for your visitors.
How can you fix your site to avoid getting hit by this newest algorithm and provide a better user experience?
There are actually a few simple ways to fix your site to avoid losing rankings if your site doesn’t appear mobile friendly. The #1 way that I would recommend is to simply change your theme to a more responsive one that not only looks good on your smartphone but also looks good on any mobile device.
If you visit my website often you may have noticed that I have just changed my theme as well to a more responsive design and one that offers my users an overall better experience. While my other theme did pass Google’s test and they said my site was mobile friendly, when I viewed it on my phone I wasn’t happy with the way it looked and I had a close friend tell me the same thing.
Just keep in mind that if you change your theme you will need to add your Google Analytics tracking code to your site again or it will report that you aren’t getting any traffic to it.
Changing your theme can be pretty frustrating and could take you hours to tweak it and adjust it to the way you want it to look. I spent over 4 hours just making the changes so I know how frustrating it can be. For those of you who don’t want to change your theme, there is something else you can do to make your website mobile friendly and avoid hours of frustration.
If you do a search for mobile friendly plugins you will find that this will do the job as well and is a quick fix. Although I don’t recommend that you have a lot of plugins on your site due to the fact that this could slow it down. This is a last resort but something I did to one of my other sites that didn’t pass the mobile friendly test.
Want to stay up to date on the newest algorithm updates before they happen?
The place that has taught me everything about building successful websites and how to stay up to date on providing the best user experience for my website visitors is Wealthy Affiliate. In the 2 years I have been with them I have built many successful websites that rank on the first page of Google and continue to comply with all the algorithm updates.
Most people freak out whenever they hear about these updates, but I actually look forward to them as it gives me a boost in the search results and I get more traffic to my site. As long as you are doing everything you should be and you aren’t doing any black hat SEO you are have nothing to worry about.
I really hope this post has helped everyone out here and if you were freaking out about this before you came here then hopefully I have been about to ease your mind about this. If you have any questions about this or anything you would like to add please leave it below for me.
I will get back to you A.S.A.P!
Your Friend, Scott