For those of you who are actively involved in the network marketing/ MLM space may be pretty familiar with Attraction Marketing and you’re using it daily to grow your business.
However, for those of you who aren’t you may be wondering what this term means and what all is involved here.
Is this some fancy marketing tactic used to cheat the system, or is it a new marketing technique that network marketers are using to explode the number of opt-in, leads, and conversions in 2018?
That’s what we’re about to find out!!
In the following post, I’ll be providing you with a step by step guide that walks you through what this business model is, how it works, and ultimately showing you how new marketers, as well as seasoned marketers alike, are using it to crush their goals in 2018 and beyond.
What Is Attraction Marketing?
If you have been doing a lot of research on how to grow your online business, then you have definitely heard of “Attraction Marketing”.
So what exactly is it?
You have probably always wondered how people manage to create multimillion companies or acquire success in their businesses.
It all boils down to who you attract into your business. The right people in your company increase your chances of success—and the opposite is true.
Therefore, the purpose of attraction marketing is to help you target the right people who are actively searching for your business.
The type of people you attract into your business can ultimately be the deciding factor that determines whether you make it or not in this industry.
Who Is Attraction Marketing Geared Towards
This type of marketing strategy is geared more towards people who are in the network marketing MLM business who is looking to build a strong and powerful downline.
It doesn’t matter if you’re a newbie marketer who is just getting started or a seasoned network marketer who has been around since the early 90’s.
Attraction marketing is the ultimate way for you to recruit more leads, sales reps, and increase your revenue that takes a non-evasive approach.
Gone are the days of cold calling and sending out postcards to acquire leads and get people to join your network marketing business.
Attraction marketing is whereby you obtain leads by offering something of value. It means giving your target market something that they want or providing them with a solution to attract them to you.
You let them get to know you, provide them with insane value, and start to build a relationship with them which will naturally lead them to trust you and look up to you as an authority figure.
Similar to affiliate marketing but instead of getting them to purchase a product you are ideally getting them to join your network marketing or MLM organization.
Eventually, you will have hungry customers yearning to know more and buy whatever you are selling.
If you come to think of it, attraction marketing has been there for quite some time now and it’s quite possible that you may have used it without even realizing it.
A real example of attraction marketing: think of that SEO blogger who gives tips on how you can grow your own website traffic. His tips are practical and super useful so you start visiting his site occasionally.
Once in a while, he gives freebies to loyal readers. His readers get to know him through his blog and start to trust him; they willingly subscribe to his newsletters and send him tons of emails asking questions.
This SEO blogger now has people in his target market seeking after him and he can sell his ebooks to them (or whatever else he is selling) without much trouble.
The Background Story
Attraction marketing is commonly known to some people as reverse marketing. It might interest you to know that it is not a new concept, even though not many people know about it.
In fact, it is older than the Internet, Radio, Television and even the print media have used this technique for ages.
What people are using today is just a modified version.
Today Mike Dillard’s Attraction Marketing Formula is the most used by marketers.
The formula includes content marketing, lead capture, and email lists.
Is Attraction Marketing The Same As MLM?
Attraction marketing is not exactly the same as MLM. It can, however, be considered a variation of MLM and a good method to incorporate into your network marketing business.
You see, in MLM, you try to focus the attention of your target market on a certain product or company. You want them to buy what you are selling and try your best to make them want to buy it.
You nag and beg and might make enemies out friends and relatives in the process.
Attraction marketing, on the other hand, shifts the focus to you, rather than a product or company. You sell YOU—you become the brand.
Next, you offer solutions and cultivate a relationship with these leads and can start making money from them.
How Does Attraction Marketing Work? (Step By Step Actionable Guide)
There are many formulas and ways to carry out attraction marketing. The following are five simple ways to help your business grow, both in leads and financially so that you also can have a taste of success.
Become a Valuable Person
Nobody is going to give you the time of day if you have no value—that is just the cold, hard truth. In simple terms, a valuable person is someone who can pour into others.
Since the context here is attraction marketing in business, identify your target market and show them what a valuable resource you are. Prove that your methods have been successful before.
Be The Brand
You want them to see that you know what you are doing and you can lead them somewhere—they have to believe that you can, at least deliver, on your promises.
Even if you are already a pro in your field, never stop chasing knowledge. Keep up with the trends and always be a step ahead.
Understand Your Audience and Identify What They Need
You have to know more about the people you will be speaking to. This will help you in choosing the appropriate approach and methods.
If you know them, you will know their challenges and if you have really studied your target audience as much as you claim, then you must know what they need.
What are they complaining about and what solution would they really appreciate? That is yours to find out. In trying to identify their needs, a relationship starts to grow; which is what you want, right?
Offer Them Your Solution
Give them something that addresses their deepest pain and biggest challenges. Answer their questions, entertain them and educate them.
For better connection with your audience, make the solution specific to a problem they are facing as opposed to a generic solution.
If the solution is within yourself, for instance, your knowledge or expertise, you can expect a better relationship and long-term goals in your business.
This step also involves giving them freebies.
Let’s face it, who doesn’t like free shit?
Foster A Relationship With Your Audience
In the process of offering solutions and freebies, you get the attention of your audience. They are now curious about who you are.
This is the perfect time to build your relationship with them and earn their trust. Follow up with them and serve them consistently. Remember that attraction marketing is about “giving before you take.”
Take Action and Start Making Money
Your audience fully trusts you now. They join your email lists without you having to beg because you have a relationship.
This is your time to make an offer and have them buy from you. It is going to be easy because they know you are valuable and are a problem-solver.
They will have no problem buying something from you because they know they are getting value for their money; just make sure it is an offer they cannot turn down.
So, there you have it—attraction marketing simplified. It is one of the best methods to get leads and enjoy constant cash flow in your business.
You will reap its benefits for a very long time because you have a great relationship with your audience.
They are getting solutions to their problems and you are getting money; it is a win-win.
Where To Find The Best Training About Attraction Marketing
It would be a shame if I went through the trouble of showing you what this amazing business model was all about and how it worked but then failed to show you a place for you to get any high quality training on how it works, wouldn’t it?
Trust me, I would never leave you guys hanging like that and I mean this from the bottom of my heart.
If you’re looking for the best place to learn how this business model works along with some of the highest quality training and tools to put all of this into action then you might want to check out MLSP.
Even though they have changed up their site here recently, I still believe they are the best place to learn how to utilize this business model to your advantage.
If you’re looking to build, engage, and sell your audience then I would highly recommend that you check them out for yourself.
However, if you would rather learn how to build an affiliate marketing business instead that focuses on building a hobby based business selling products from Amazon and other well known online retailers then you might want to check into Wealthy Affiliate instead.
At the end of the day, this choice is ultimately up to you and I really hope this article has helped give you an inside look at what attraction marketing is all about.
Also, I hope this article has provided you with helpful tips and updated techniques that have shown you how to build your downline using a more non-evasive approach.
If you have gained value from this article I would really appreciate it if you could give it a like and share using the share buttons below.
I would really appreciate it!!
Also, like always, your comments and questions are always welcome as I always look forward to reading them and interacting with you guys.