Here in the past couple of years, social media sites have exploded, and they play a huge role in people’s daily lives. There are millions of people who practically put their whole life on social media and people are constantly sharing everything nowadays.
Social media can play a huge role in getting targeted visitors to your website and increasing your overall traffic to your website. In order to get the most out of your social media posts, you need to find the right time of the day to post where the engagement is the highest.
You also need to determine which days are better than others and when people tend to share, +1, and retweet your post the most.
Within this article, I’ll be sharing the best, peak, and worse times that you should be sharing your content on social media networks for maximum results as well as when retweets are at their highest.
The main 3 social networks that I’ll be covering today is FB, G+, and Twitter.
The Sheer Power Of Social Media & How It Can Help Grow Your Online Business
Before I start talking numbers and revealing the perfect time to post to social media, I want to give you guys some insights into just how powerful social media networks really are, and show you how you can utilize them to grow your business.
If you’re the kind of person who’s constantly updating your Facebook status and messaging your friends on social media then you probably already know what I’m about to share with you.
However, for those of you who aren’t on these networks are going to love what I’m about to share with everyone here.
Did you know that FB has over 1.65 Billion active monthly users with over 1 billion of them active daily users? That’s pretty crazy if you ask me wouldn’t you agree?
Twitter comes in at an astonishing 520 million users with nearly half of them that use this particular social network on a day to day basis.
Google plus weights in with 2.5 billion users with 400 million of them that use this service every day.
If you have an online business and you aren’t utilizing the sheer power that these sites have, then you seriously are missing out of a massive opportunity to connect with millions of targeted visitors and drive tons of traffic to your site.
When Is The Best Time To Share Content For Maximum Engagement?
I’ll break this down and show you the ideal times for you to post to FB, G+, and Twitter for the most likes, retweets, and shares.
- Best Time- Statistics show that posting between the hours of 1-4 PM Monday- Friday tends to result in the highest CTR (Click through ratio)
- Peak Time- Wednesdays at 3 PM
- Worst Time- Weekends before 8AM & after 8 PM
- Best Time- Monday-Thursday 1-3 PM
- Peak Time- Monday- Thursday 9 AM-3 PM
- Highest Retweets- 5PM Weekdays
- Worst Time- Saturday-Thursday after 8PM and Fridays after 3
- Best Time- Google+ users are early risers and they tend to engage with content that’s posted first thing in the morning. You’ll find G+ users the most active between the hours of 9AM- 10AM
- Peak Time- Wednesdays 9AM
- Worst Time- Early mornings and in the evenings
This should give you a basic idea of when you should be scheduling your posts to go out to your social networks for maximum engagement. Of course, you will need to do lots of testing on your end to find which time slot works out for you the best.
You should also use the times I’ve listed above as a guideline and this is solely based on data from other users. I can attest to the fact that these times are spot on because 5pm seems like the time when I get the most retweets as well.
Save Time By Automating Your Posts To Go Out At The Right Time
Running an online business is already time consuming enough. To save you the headache of posting manually on the right day and time of the week you should schedule these posts to automatically go out to your followers by using an app or scheduling tool of some kind.
There are many 3rd party tools out there that can automate this entire process for you and make sure that your posts go out at the time you’ve specified. Here recently I found Buffer to be one of the best tools out there to automate your social media posts and schedule posts to go out whether you’re mowing the lawn or sound asleep.
You can schedule posts to go out a couple times a day at specified times and you can even fill your buffer for up to 30 days with their premium plan. In the short amount of time that I’ve used this tool, it has already shaved hours off my work day which frees up time for me to work on something else.
Target Your Audience By Social Media Network
While I was doing my research for this particular article I started to see a pattern with the type of people that each social network attracted.
I was able to put these groups of people into 2 groups which I will list for you below:
Twitter &Google+- The people on these social networks are what I like to call early risers. You’ll see the most engagement from these people early in the morning.
Facebook- These are the type of people who need to get through the afternoon slump so they turn to facebook to give them some motivation. You’ll see the highest engagement out of these people in the early afternoon right after their lunch hour.
Don’t forget to send that tweet out at lunchtime- People love to check into the Twittersphere while they relax and eat their lunch. This is the second most engaging time of the day to send out your tweets to your followers. However, keep in mind after 3PM on Friday people have officially checked out for the weekend.
Did you know that by including an image in your tweet it increases your chances of retweets by 48%? Statistics show that when it comes to social media people love to be visual and they’re more than likely to share, like, or retweet your post if you include an image.
I really hope that this article has helped you guys out and hopefully, I’ve been able to give you a better idea of when to share your posts on social media for the highest engagement possible. What time of the day do you usually share your posts on social media?
Is there any particular time throughout the day that you see your engagement go up when you share your content? I would love to hear about it as well as your thoughts on this and answer any lingering questions that you may still have in the comments section below.
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